I don’t know about you, but every time the Bacardi TV commercial “The Party Circa 1957″ comes on I want to jump out of my comfy leather chair and into my HD television and join the EPIC party! The people, the fashion, the music…it just screams sexy and fun for all!
That song!!!! Parov Stelar’s “Chambermaid Swing” is as smooth and catchy as it gets.
Very rarely has a commercial connected with me via its visual stimuli, graphics and song; gets me to pay attention immediately as well as discuss with friends. It brings a smile to my face instantly and my body wants to naturally dance…commercial genius in my humble opinion.
Great theme, great fashion, great song and great branding for Bacardi…I just need to know where that party is tonight!
Here’s a clip of the commercial on YouTube